Public Relations and the Promotion of Traditional Medicine: A Study of Barkin Ladi LGA, Plateau State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Traditional medicine has long been a cornerstone of healthcare systems, particularly in rural communities where access to modern healthcare is limited. Public relations (PR) plays a crucial role in promoting traditional medicine by creating awareness, addressing misconceptions, and engaging stakeholders. In Barkin Ladi Local Government Area (LGA), Plateau State, traditional medicine remains a vital part of healthcare delivery. However, its acceptance and integration into broader healthcare systems face challenges such as skepticism, lack of regulation, and limited public awareness. Studies by Musa and Yakubu (2024) highlight the potential of PR in enhancing the visibility and credibility of traditional medicine through strategic communication and advocacy. This study explores the role of PR in promoting traditional medicine in Barkin Ladi LGA.
1.2 Statement of the Problem
Despite its significance, traditional medicine in Barkin Ladi LGA is often underutilized due to misconceptions, inadequate promotion, and lack of public trust. PR can address these issues, but its role in promoting traditional medicine in the area remains underexplored. This study investigates how PR strategies can enhance the acceptance and utilization of traditional medicine in Barkin Ladi LGA.
1.3 Objectives of the Study
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To assess the role of PR in promoting traditional medicine in Barkin Ladi LGA.
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To identify challenges faced by PR practitioners in advocating for traditional medicine.
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To propose strategies for improving PR efforts in promoting traditional medicine.
1.4 Research Questions
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How does PR contribute to promoting traditional medicine in Barkin Ladi LGA?
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What challenges hinder PR advocacy for traditional medicine?
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What strategies can improve PR efforts in promoting traditional medicine?
1.5 Research Hypotheses
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PR significantly enhances the promotion of traditional medicine in Barkin Ladi LGA.
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Challenges such as misconceptions and lack of regulation hinder effective PR advocacy for traditional medicine.
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Improved PR strategies can increase public acceptance of traditional medicine in Barkin Ladi LGA.
1.6 Significance of the Study
This study provides practical insights for PR practitioners, traditional medicine practitioners, and policymakers on leveraging PR to promote traditional medicine. It contributes to the development of effective communication strategies for integrating traditional medicine into healthcare systems in Barkin Ladi LGA.
1.7 Scope and Limitations of the Study
The study focuses on the role of PR in promoting traditional medicine in Barkin Ladi LGA, Plateau State, examining strategies, challenges, and outcomes.
1.8 Operational Definition of Terms
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Public Relations (PR): Strategic communication processes for building relationships between organizations and their stakeholders.
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Traditional Medicine: Healthcare practices based on indigenous knowledge and natural remedies.
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Barkin Ladi LGA: A Local Government Area in Plateau State, Nigeria, known for its reliance on traditional medicine.
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